Marketing Manager
Description
Reports To: Managing Director / General Manager
Job Summary
Lead the organization's marketing strategy to increase brand awareness, generate qualified leads, and support student recruitment through both digital and offline marketing initiatives. This aligns with common responsibilities seen in higher education marketing roles.
Key Responsibilities
- Develop and execute annual marketing plans.
- Manage digital marketing campaigns (Facebook, Instagram, TikTok, LinkedIn, Google Ads).
- Plan recruitment campaigns for student admissions.
- Manage social media and website content.
- Organize education fairs, webinars, and promotional events.
- Monitor campaign performance and optimize ROI.
- Manage the marketing budget.
- Lead and develop the marketing team.
- Coordinate with Sales and Academic departments to achieve enrolment targets.
Job Summary
Lead the organization's marketing strategy to increase brand awareness, generate qualified leads, and support student recruitment through both digital and offline marketing initiatives. This aligns with common responsibilities seen in higher education marketing roles.
Key Responsibilities
- Develop and execute annual marketing plans.
- Manage digital marketing campaigns (Facebook, Instagram, TikTok, LinkedIn, Google Ads).
- Plan recruitment campaigns for student admissions.
- Manage social media and website content.
- Organize education fairs, webinars, and promotional events.
- Monitor campaign performance and optimize ROI.
- Manage the marketing budget.
- Lead and develop the marketing team.
- Coordinate with Sales and Academic departments to achieve enrolment targets.
Requirements
Qualifications
- Bachelor's Degree in Marketing, Business, or related field.
- 5+ years of marketing experience.
- Experience in digital marketing and campaign management.
- Strong leadership and project management skills.
- Knowledge of SEO, Google Analytics, Meta Ads, and content marketing.
KPIs
- Number of qualified leads
- Student enrolments generated
- Cost per lead
- Social media growth and engagement
- Website traffic
- Marketing ROI
- Brand awareness
- Bachelor's Degree in Marketing, Business, or related field.
- 5+ years of marketing experience.
- Experience in digital marketing and campaign management.
- Strong leadership and project management skills.
- Knowledge of SEO, Google Analytics, Meta Ads, and content marketing.
KPIs
- Number of qualified leads
- Student enrolments generated
- Cost per lead
- Social media growth and engagement
- Website traffic
- Marketing ROI
- Brand awareness
Benefits
- Benefits:
Competitive salary
Daily Lunch Provided
Opportunities for professional development and growth
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Job Summary
- Published on: 06 Aug 2026
- Vacancy: 2
- Employment Status: Full Time
- Experience: 3-5 Years
- Job Category: Education/Training
- Working Industry: Teacher Training and Education
- Gender: Both
- Age: 20-35
- Job Location: Yangon (Yankin)
- Salary Range: MMK : 1,500,000 - 2,000,000
- Salary Period: Monthly
- Application Deadline: 05 Sep 2026
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